"The Crypto Bowl"
All of this sounds distressingly familiar...
Super Bowl XXXIV (played in January 2000) featured fourteen advertisements from fourteen different dot-com companies, each of which paid an average of $2.2 million per spot... Super Bowl XXXIV has been widely been referred to as the "Dot-Com Super Bowl", and it is often used as a high-water mark for the dot-com bubble. Of these companies, four are still active, five were bought by other companies, and the remaining five are defunct or of unknown status.
Dot-com commercials during Super Bowl XXXIV - Wikipedia
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